Electrician Advertising Judged on Booked Jobs
There are two ways to pay Google for electrical work. Local Services Ads charge you per lead and sit right at the top of the page. Search ads cost more but bring bigger jobs. We start with the cheaper one, prove it makes money, then add the other.
Rewired had paid a string of marketing companies and had nothing to show for it. Their ads were profitable in our first month, and the company kept growing from there.
Read the Rewired story →Google Ads for Electricians, Start to Booked Job
These sit above everything else and you pay per lead, so they are the cheapest way to prove Google works for you. Search ads come after, when you want bigger jobs or more volume.
We go through what the last agency promised, whether your website can even convert a visitor, then the account itself: ads, keywords, the searches you should be blocking, and how Google is bidding your money.
Google lets you add extra lines: services, phone number, links. Most accounts leave them blank and end up a third the size of the competitor above them.
When you want more work we lift spend in steps of about 10-20%, not big jumps. Google resets a campaign’s learning when you swing the budget hard, and a working campaign goes cold for a week.
If people finding you for free are not calling, paying for more of them will not fix it. We fix the page before we spend your money on traffic.
We use Facebook hard for finding techs. For customer work we would rather spend your money on Google, because that is where someone with a dead panel goes.
What We Check When Electrician Ads Don’t Work
Nine times out of ten there is a plain reason, not some mystery. First we ask how long the campaigns actually ran and what the last agency promised, because a lot of accounts get switched off before Google has finished learning. Then we check the website. If people who find you for free are not picking up the phone, paying for more visitors will not help. A slow or confusing site is the quiet killer behind most “ads don’t work” stories.
Then we go through the account itself: half-empty ads, a single tired ad instead of a few being tested, keywords far too broad for the budget, no list of searches to block so you are paying for people looking for jobs or free advice, and whether Google is being told to chase the right kind of call. For most electrical work we would rather cast a wide net than let Google hunt for the cheapest, smallest jobs, because a homeowner types “electrician near me”, not the name of the repair they need.
When We Turn Your Ad Spend Up or Down
Budget follows how busy you are and how much more work you want next month. More spend does not automatically mean more booked jobs, sometimes it just means Google gets paid more, so we lift it in steps and watch whether the calls are still the kind you want.
Where Facebook Fits for Electrical Shops
Usually not as your main source. Someone scrolling Facebook was not looking for an electrician, so those leads need a lot more chasing. Google catches people at the moment they need you. Facebook does earn its place for big-ticket work people think about for months, like generators, for reminding past visitors you exist, and most of all for hiring.
What to Know Before Electrician Advertising
What is the best advertising for electricians?
For most electrical shops it is Google Local Services Ads first. They sit at the very top of the page and you pay per lead, so they are the cheapest way to prove Google works. Google Search ads come next, when you want bigger jobs or more volume.
How much should an electrician spend on Google ads?
We usually test at around $50 a day, paid straight to Google. Once the calls are the kind you want, we lift spend in steps of about 10-20% so the campaign keeps learning instead of resetting.
Do Facebook ads work for electricians?
Rarely as your main source of customers. Someone scrolling Facebook was not looking for an electrician. Google catches people when the panel dies. Facebook earns its place for generators, retargeting and, most of all, hiring.
Ads That Book Electrical Work Start Here
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