Flight Plan From One-Man Shop to Real Company
Most owners we help start around $20-25k/month and want consistent leads, a small crew, or a path toward roughly $2-3M/year. The path is the same either way: build the structure, watch it start working, then scale ads, hiring, pricing, and process. 1:1 coaching runs through every stage, so the calls stay consistent, the systems stay clean, and the decisions you make while scaling are the right ones. You always know where you are and what’s next.
Pre-flight: build the structure
We work with you to build the website, Google Business Profile, Local Services Ads setup, and lead profiles so you start getting consistent leads. This stage is about building the structure, not pouring money into Search yet.
Lewis was a serious one-man / rag-tag shop at roughly $20-25k/month who wanted consistent leads and a real company (even if that meant stopping at a few employees). First moves: audit where leads actually came from, tighten the Google Business Profile and website, citations / chamber / BBB-style foundations, Local Services Ads, and platforms like Angi and Yelp for reviews and links, even when they’re inefficient lead sources, until his own Google system could carry the load.
Ready for Liftoff looked like: booked jobs climbing toward that daily rhythm and revenue around $25k/month, enough to think about vans and hiring.
Read the Honest Hank’s story →- Website that converts (build or rebuild if needed)
- Google Business Profile optimized for the words homeowners type
- Local Services Ads set up and producing booked calls
- Lead profiles and foundations so volume is consistent, not accidental
- 1:1 coaching on answering, booking, and follow-up so the leads turn into jobs
Liftoff: the structure starts working
Liftoff is when the structure we built begins to rank on Google. The website brings in leads for free, the GBP does too, LSA lead flow is climbing, and Google Search Ads are ready to start on a small budget.
Stronger SEO frameworks (area posts, GBP reach, selective backlinks). Branding by Liftoff at latest, Honest Hank’s did it early in Pre-flight, which is fine if cash allows ($5k brand package). Then Search/PPC on a small daily budget once SEO foundations exist, so paid isn’t fighting a broken site.
Our fee around this stage: ~$1.5k/mo covering SEO, ad management, and coaching together, plus LSA at ~$25 per booked estimate. Still in the ~10-15% of revenue ballpark once ad spend is included.
- Organic rankings compound: free leads from the site and map pack
- GBP and LSA volume climb as relevance and reviews stack
- Google Search Ads ready to start (~$50/day tests)
- Brand system homeowners trust (logo, trucks, uniforms)
- Coaching on when to spend, what to fix first, and when you’re ready for a truck
Orbit: scale, hire, improve
Orbit is about scaling ads further, supporting hiring, raising sales pricing, and improving processes so the company isn’t you in every truck.
After burning ~$1k+ on Indeed with nothing to show, we ran Facebook hiring. Within ~10 days they had candidates interviewing. Full transparency: they ultimately hired via friends/referrals, but the sprint still produced a real pipeline fast. Owner job: define the role and take interviews. Our job: ads + filters. Their ongoing job: train new hires to produce, we support, we don’t pretend to run their shop.
Rewired and Dry Duck live in this world too: scaled crews, higher ad risk, and fees that reflect insurance against a working system failing when you’re at $200k months with trucks and payroll to feed.
See hiring & recruiting →- Scale Search carefully: ~$1.5k/mo + 20% of ad spend covers risk as budgets rise
- Hiring support (~$500 setup / ~$500 month while live) when trucks are the bottleneck
- Raise sales pricing and tighten processes as volume and crew grow
- Coaching on hiring, training techs, and running a shop that works without you
- Owner becomes the trainer/operator; we keep Google printing
Where Electrical and Trade Shops Fit
We’re built for roughly $20-25k/month → ~$200k/month on Google, the climb to about $2-3M/year. Past that, some shops outgrow a focused Google partner and want a larger in-house or multi-channel team. That’s fine. Our job is to get you to the point where those options exist.
Watch how it works, then book onboarding. No sales calls.