Notes from the field.
Lessons from real home service marketing, Google profiles, websites, ads, and the systems behind companies that actually grow.
Dry Duck racked up reviews in weeks. A dusty pile of old five-stars loses to whoever earns more this week, including competitors like Thrasher's weekly pace.
Google's recommended bid strategy optimises for easy conversions, not profitable jobs. How multi-service trades get a calendar full of the wrong work.
How to get to the top of Google, only pay when the phone rings, and keep the calls coming for years. Plain English, real screenshots, and the 2026 Google Ads change.
Orbit is ~$1.5k/mo + 20% of ad spend so the calendar and the trucks don't collapse when budgets scale. Rewired's plateau made the point.
Rewired referral, ~$500 LSA setup first, $25k to $80k months and a third van, without a bet-the-shop invoice.
A dozen agencies, two flashy rebuilds, tens of thousands burned, then $60k to $220k+ months once John stopped shopping.
1 to 4 counties, 2+ years of LSA volume, Jason 600% year. Why Search can wait.
~$500 setup, ~10-day Meta sprint, Rewired 5 to 12 crew. What to do when trucks are the bottleneck.
Rewired burned through a dozen agencies. Motha paid for SEO while one wrong GBP category kept them invisible. How to tell the difference before you sign.
Two months, eight months, three years: the real timelines from four accounts, plus the month-two cliff nobody warns you about.
Profile, site, LSA, then Search. The spine that took Honest Hanks from $25k to $80k months and Rewired to $220k+.
Google cannot tell how your site was built. Dry Duck launched from a ~$500 AI-assisted brief and hit $200k months.
Motha Electric category said electrical installation service. Changing one dropdown produced 1-3 calls a day within a week.
Zero to roughly $200k months and five staff in six months, on SEO before ads, including the month-two collapse in the middle.