John was LSR’s first client, reached through early Facebook prospecting when Alistair was still learning Google Ads from scratch. On that first call, John wasn’t shopping features. He was in the middle of a brutal stretch: an office betrayal and firing, running jobs himself, and years of paying marketers who never made advertising profitable. He talked for the better part of an hour before the real ask landed: want to give it a go?
The honest pitch was simple: low budget, maximum effort, no fake certainty. John had already tried something like five or six companies. One more experiment wasn’t optimism, it was necessity.
