Electrician Marketing Company Run by Its Founder
Local Service Rocket is run by Alistair St Pierre from Wellington, New Zealand. What we do is easy to say and hard to do well: electrician websites, Google rankings, and ads that turn Google into booked jobs, plus 1:1 coaching on the processes and decisions that come with scaling. The goal is an electrical shop you are proud to own, and can sell when you are ready.
I still do the work myself.
I have always been the technical one. Building on computers since I was a kid, studying media design, teaching, then working in product and games. What I am actually good at is not marketing talk. It is looking at all the moving parts, your ads, your Google profile, your website, the way your phone gets answered, and working out which one is stopping you getting customers.
I run this the way a good sparky runs a job. Contractors do the parts that can be handed off, like design and build work, off a clear brief. I set the standard and check the start and the end of anything that matters. Ranking on Google is a competition against the other shops in your town, not a checklist, so what goes out has to actually beat them.
- Based in Wellington, New Zealand
- Works with electrical contractors across the US, Australia and NZ
- Starts at about $500 a month
- Proves it works before asking you to spend big
- Google profile, ads, websites, hiring, and 1:1 coaching
Watch the numbers. Fix what slips.
Day to day I am watching one thing: is Google getting you more booked work. That comes in through your website, your Google profile, Local Services Ads and your ads, and it is never perfectly clean which one gets the credit. What matters is that the total is going up, and that somebody notices quickly when it is not.
Most owners, or whoever is in their office, send a quick note on how many jobs got booked that day. I watch the trend. When the setup is solid and nothing weird is happening in your market, it runs quietly. When something slips, that is where my week goes. I am not going to fill your calendar with meetings, I am here for the result.
From Confused by Marketing to Running It for Electricians
Before Local Service Rocket I was the tech and operations guy inside someone else’s growing business. No share of it, and no real marketing skill. Projects I had started myself before that had failed for the same reason. So I left, spent my income on learning ads properly, and found out how unforgiving it is. Get the targeting, the tracking, the offer, the way the phone is answered, the website, or the Google profile wrong, and nothing works.
My first paying client was $500 USD a month. I did not build a sales team first. I got the work right, then took the next client. It is the same now: start small, prove it, grow with the owner.
Since then that has meant taking owners from a few hundred thousand a year toward multi-million, and launching brands like Dry Duck from nothing to serious monthly revenue inside a few months, with the owner working just as hard as me. It only ever works as a partnership.
Most Agencies Optimize for Closing. We Optimize for Staying.
You start at $500 a month so we have to show you something before the fee gets serious. Too many agencies burned owners chasing big setup fees. We earn the next dollar when you are ready to grow.
Nobody can guarantee marketing results. What I can promise is a process that has worked before, honest timelines and costs, small budgets early on, and someone who will not stop until a problem is fixed.
You know your trade better than I ever will. Google is my trade. I stopped going along with owners’ hunches on it. If we cannot agree on the basics, we are not a fit, and saying so early beats a year of quiet failure.
Secret strategies are mostly noise. Almost nobody in your market has done the boring Google basics properly. Doing those extremely well is usually the whole game.
What onboarding actually looks like.
First call. I am listening for whether you are actually in. The simplest test: will you chase reviews and do the bits Google needs from your end? This only works both ways. I bring the leads and the systems, you sell the job, do it properly, and look like a real company online. On that call we go through your Google setup, find the biggest thing holding you back, and pick where to start. Newer companies usually start on one piece at around $500 a month. Bigger companies often hand over several at once, and we will talk honestly about why splitting SEO and ads between two agencies rarely works.
First 7 days. The setup work gets booked in and most of it is done.
First 30 days. We start seeing what that setup is doing. Sometimes things move within days. Sometimes it is closer to two months, especially for a newer company. That is the other reason the starting fee is low. I do not want you paying agency prices through the quiet part.
Fees step up when your company steps up.
I would rather make more when you make more. The usual path: start with one piece, SEO or ads, at about $500 a month, get the free traffic working, then add ad management once it makes sense. When you are ready to spend real money on advertising, my fee goes up with it.
Why? Because a shop doing $50k a month and a shop doing $200k a month with trucks, techs and payroll built around the phone ringing are two completely different jobs. Keeping Google performing when your payroll depends on it is where the pressure is, and that is what you are paying for. SEO still matters underneath all of it, but past a certain point your money does more competing in ads than sitting in a bigger SEO retainer.
What I will not sell you: a guarantee. I tried it once, with a big fee up front, and it made the relationship worse. A fee that grows only when you grow already keeps me honest.
Getting the calls is my job. Closing them is yours.
My side is a steady flow of good calls from Google. Your side is turning them into jobs: quoting, selling the right work, staffing, running the business. When the phone is ringing but the jobs are small or the quotes are not getting accepted, the problem is usually the sales process, not the leads. I will tell you that straight. The clients who stay with us for years are the ones who can hear it.
How I hope you’d describe me.
Competent. Trustworthy. Fair. Easy to talk to. Fast. If that’s how it feels to work together, we’re doing it right.
Oddly Perfect for Electrical Contractors
Depending on your coast I am about 3-6 hours out. Most owners want to talk marketing at the end of the day, which is morning or lunchtime here. So you can call after the last job, on the drive home, or from the couch, instead of fighting for a 9am slot with an agency that has already gone home.
A proven build, adjusted to what you are up against.
Everything starts from the same plan: what belongs on the site, how the Google profile should be set up, how a new ad account gets built. What changes is your market. Who you are up against, how long they have been there, how big your average job is. If the obvious search term is locked up by a shop that has owned it for ten years, we win a related one first, build up strength there, and come back for it. Same plan, different conditions on site.
Same standards, built much faster.
When AI tools got good enough I tested them properly by building Dry Duck: brand, website and Google setup from a very small brief. Same rules as always, just built far faster than the old WordPress-and-plugins way. It is not magic. It means we can make changes quickly without breaking the things that make the phone ring.
If You Want Someone Who Actually Guards Your Leads
Watch how it works and what it costs, then book your onboarding call. The first call is about your business, not a slide deck.
Or send us a question · Wellington, NZ · Serving US electrical contractors