Electrician Lead Tracking That Counts Booked Jobs
Plenty of agencies promise to tell you where every single call came from. In real life a homeowner sees your ad, scrolls down to the map, reads a review, then rings the number on your Google profile two days later. We judge the work on booked jobs, the quality of the calls, and whether the money coming in is beating the money going out.
Jobs on the calendar. Not a race to push as many low-quality “leads” into your inbox as possible so an agency has a big number to show you.
See how onboarding works →What We Watch in Your Electrical Shop’s Numbers
A lead is someone who rang. A booked job is a visit on the calendar. Only one of those pays your wages, so that is the number we report.
Your profile, your website and your Search ads all feed each other, so we look at them together. Local Services Ads and Facebook get measured on their own.
What we want to see is revenue climbing faster than what you spend on Google, often several times over once it is all humming. The direction matters more than false precision.
We listen to the calls you record. Whether your phone gets answered well is often worth more than any ad tweak, and it is something you can fix this week.
Housecall Pro, ServiceTitan and the like already track most of this. A phone system like OpenPhone shows you the calls nobody picked up. We would rather use those well than sell you another dashboard.
Google charges you per lead there and shows you each one, so that lane is easy to judge. Everything else gets looked at as a whole.
Why We Will Not Promise Perfect Call Tracking
Even with expensive call tracking, a big chunk of calls that Google sent you can never be pinned to one source. A homeowner bounces between your ad, your website and your profile before they ring. Arguing about which one gets the credit produces confident-looking reports that are wrong, and owners cutting the budget on the thing that was actually working.
If you are running two phones and losing recordings, that is a software problem, not a marketing one. Modern job software and phone systems make those gaps obvious. We will help you set that up properly, then judge the marketing on what is on your calendar and in your bank account.
What to Know Before Tracking Electrical Leads
How should an electrician track marketing leads?
By booked jobs, not lead counts. A lead is someone who rang. A booked job is a visit on the calendar. We judge Google as one system and check that revenue is climbing faster than spend.
Do I need new tracking software?
Usually not. Housecall Pro, ServiceTitan and the like already track most of it, and a phone system like OpenPhone shows the calls nobody picked up. We help you use those well.
Can you tell me where every call came from?
No one honestly can. A homeowner bounces between your ad, website and Google profile before they ring. Local Services Ads are the clean exception, because Google shows you each lead.
Know Which Marketing Fills Your Calendar
Still paying an agency for “more leads”? Ask them how many turned into booked jobs, and whether your revenue is beating your spend. That is the only report that matters.