From a weekend experiment to a $200k/month waterproofing company.

Dry Duck started as a question: how far can a modern AI-assisted build go if you already know how Google and conversion actually work? The company didn’t exist. The brand idea did. Within months it was ranking, booking, hiring, and teaching us what a brand-new Google presence really feels like.

$0 → $200k

monthly revenue

full-time staff

6 mo

to serious scale

SEO first

ads came later

WHERE THEY STARTED

A new brand, a tiny budget, and a partner we already trusted.

Dry Duck’s owner is John, the same operator behind Rewired, which lowered partnership risk. He’d already proven he can build toward multi-million run rates. What we hadn’t done together was launch a category-new company from pure ideation with an AI-accelerated website and SEO system.

The experiment fee was intentionally small (on the order of a few hundred dollars for the initial build). The bet wasn’t “AI magic.” It was: encode everything we already know about local Google into a shippable system, fast.

WHAT WE DID

Launch fast. Survive the cliff. Then compound.

Brand polish + full Google system

Dry Duck naming/concept came from the owner. We cleaned up the look and stood up the site + Google Business Profile on starter economics, not a six-figure build.

Organic dominance out of the gate

With lower local competition and a strong setup, Google gave the new brand a hard early push. Month one felt like selling waterproofing hotcakes, before ads were even the engine.

Ride the average-out, then advertise

Month two went quiet (new-brand reality). We held the line, organic returned in month three, and advertising layered on as the company matured toward ~$200k/month and a five-person team.

The month-two cliff (and why it matters)

New Google profiles and domains often get an early visibility surge, then a brutal average-out. Dry Duck crushed early, staffed and equipped into that momentum, then watched leads fall off a cliff in month two. Month three organic returned, weaker than the launch spike but real, and the climb resumed as rankings matured and ads entered the mix.

That pattern is why we don’t treat a hot first month as permanent capacity. and why foundation quality still matters when the honeymoon ends.

★★★★★

“Where we were doing really well and then it dropped off was very stressful, but it's all part of the process. Building a business is hard; you have to go with the ups and downs.”

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